Contact me

For businesses that need sales, not clicksFewer leads.More sales.

I run Meta and TikTok ads that bring in buyers, not just leads.

Get a free auditor request a callback
Dmitriy Zagoruiko, performance marketer
Dmitriy Zagoruiko
  • 3.5+ years in advertising
  • Meta · TikTok · analytics

Industries

  • Real estate
  • Healthcare
  • Recruiting
  • Legal services
  • Construction
  • E-commerce
Most projects are under NDA

Ads are just one link in a chain of fifteen

15

stages of the work

3 what a typical agency does+12 what I add

The result: ads, your website, lead handling, and sales work as one system — you pay for customers, not clicks.

Quick self-check

Check everything that sounds familiar

I’ll show you where you’re most likely losing money — and what I’d fix first.

System

Eight stages, each with a key question and a clear deliverable

More about how I work

  1. 00

    Review

    Are we a good fit?

    Your questionnaire answers, your website, and your current ads, if any. Then a quick call.

    ResultFirst ideas on what to improve

  2. 01

    Unit economics

    How much can you afford to pay per customer?

    Average order value, profit per sale, repeat purchase rate, and how many leads become customers.

    ResultYour target cost per lead and per customer

  3. 02

    Customer journey

    Where is money being lost?

    Ad → landing page → form → follow-up → sale.

    ResultA map of where money leaks

  4. 03

    Tracking

    Will we be able to measure it?

    I set up tracking so every lead and every sale shows which ad it came from.

    ResultTracking plan: what we measure and where

  5. 04

    Strategy

    Who, what, and where?

    Who we target, what we offer, where we run it and on what budget, and which ad angles we test.

    ResultAn ad plan and a list of ideas to test

  6. 05

    Launch

    How do we test fast without spending a lot?

    Campaigns, ads, and the landing pages they point to.

    ResultA test launch with a budget cap

  7. 06

    Weekly decisions

    What are we doing this week, and why?

    Data → insight → decision → logged.

    ResultA decision log you have access to

  8. 07

    Growth

    What’s actually driving sales?

    We only scale what’s proven by actual sales.

    ResultGrowth plan

Transparency

You see every decision. Even the ones that didn’t work

Every change gets logged: what we saw in the data, what we decided to test, what happened, and what we did next. You can see the log anytime.

Decision logSample log format — not real client data.
  1. Wk 1Launch

    Launched three ad angles: the customer’s problem, the payoff, and social proof. Campaigns optimized for leads.

  2. Wk 2Data

    Leads are coming in under target cost, but the rep can’t reach even half of them.

  3. Wk 2Idea

    The form is too easy — random people are filling it out.

  4. Wk 3Test

    On half the budget, we added two screening questions to the form to filter out tire-kickers.

  5. Wk 4Result ✓

    Fewer leads, but more of them pick up and book a meeting. Cost per meeting dropped.

  6. Wk 4Idea

    A testimonial video will lower our cost per lead.

  7. Wk 5Result ✗

    Didn’t pan out: more clicks, but lower-quality leads.

  8. Wk 5Decision

    The form with screening questions gets the full budget. The testimonial video moves to retargeting, and we look for a different angle for new audiences.

Case studies

All case studies

Company names are hidden — most projects are under NDA. Learn more

Dmitriy Zagoruiko

How I think

Decisions backed by data. Explained in plain English

  • Advertising is testing ideas against real numbers

    Every decision is based on data and real customer behavior — not gut feeling.

  • Quality over quantity

    If you got fewer leads but more sales, your marketing did a better job.

  • Complex ideas, simple words

    You should understand not just what we’re doing, but why.

What I don’t do

  • No guaranteed numbers
  • No fake urgency
  • No hiding access or data
  • No showing off other clients' ad accounts as proof
About

Who I work best with

Better to find out now than a month in

We’re a good fit if

  • You have a proven product and a sales process — and you want more customers
  • An ad budget of $1,000+ a month — or we start with a free audit
  • You’re willing to share sales data, not just lead counts
  • You want to understand what’s happening and why

We’re not a fit if

  • You need guaranteed numbers before we even start
  • You just want more leads, whether or not they buy
  • Nobody is available to follow up on leads
  • You want someone who just executes and doesn’t ask questions

After you reach out

Your part: 3 minutes and one call. I handle the rest.

  1. 1You · ~3 min

    Quick questionnaire

    You answer a few questions about your business and goals. No strings attached.

  2. 2Me · within 24 h

    I review everything

    I read your answers and look at your site and ads. You’ll hear back within 24 hours.

  3. 3Together · 30 min

    The call

    If it’s a good fit, we talk through first ideas for improvement. If not, I’ll tell you straight.

  4. 4Me · plan & pricing

    Offer

    A plan, how we’d work together, and pricing. Or an audit first, if that makes more sense.

Get a free reviewNo commitment — feel free to just look at the questions

FAQ

Straight answers to tough questions

All questions

How much do your services cost?

The ad account audit is free. Beyond that, it depends on scope — one channel or two, plus analytics setup. Pricing is a flat monthly fee, a flat fee plus a percentage of ad spend, or a one-time project fee. I’ll give you an exact quote after the review; any number before that would just be a guess.

Is the audit really free?

Yes. You get a review of your account and a list of what’s worth changing — and you decide whether to keep working together. No upfront payment, no obligation.

What ad budgets do you work with?

Ongoing ad management starts at $1,000/month in ad spend. If your budget is smaller, it’s better to start with a free audit — that way you won’t burn money training the algorithm with little chance of results.

Do you guarantee results?

No. Ad performance depends on your product, pricing, market, and how leads are handled. No honest marketer can promise a number upfront. What I do guarantee is a clear plan, transparent decisions, and reports that show what was done, why, and what it led to.

Who owns the ad accounts and data?

You do. Ad accounts, analytics, and all your data are set up under your business — I work through the access you give me. If we part ways, you keep everything.

What happens after I fill out the questionnaire?

I’ll read your answers, look at your website and any ads you’re running, and get back to you within 24 hours. If it’s a good fit, I’ll suggest a 30-minute call with some first ideas for improvement. If not, I’ll tell you straight — and point you in the right direction if I can.

Next step

How would you like to get started?

Free, no strings attached. I’ll get back to you within 24 hours.

≈ 30 seconds Contact me Your name, number, and what you do. I’ll call you back whenever works for you. Contact me ≈ 3 minutes · recommended Get a free review A few quick questions about your business and customers, so I can show up to our first call with ideas for improvement. Get a free review

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