$6.73 average cost per lead
Case studies
How the decisions were made
Each case study walks through the full story: where things started, the goal, what I did, what I tested (including what didn’t work), and the results. I don’t disclose client names, but the numbers are real — straight from the ad accounts and from the clients themselves. Every number lists its source.
Confidentiality
Why my case studies don’t name clients
Most of my projects are under NDA. I don’t show client names, logos, or any details that could identify a company — and I’ll treat your data the same way.
What I share
The industry, the starting goal, what I did, which ideas I tested — including the ones that failed — and what came of it.
How I share the numbers
As they are — rounded for older projects. Every number lists its source: the ad account, client data, a calculation, or a project report. Anything the client considers confidential stays off the site.
What we can go over on a call
Project details — as far as client contracts allow. Some of my biggest projects, including ones with well-known brands, are fully under NDA and don’t appear on this site.
Facing something similar?
Tell me about your business and I’ll get back to you with some initial ideas.