An average cost per lead of $6.73 in Israeli investment real estate

Starting point

Where things stood

The company works in investment real estate in Israel: it sources properties for investors and guides them through the deal. One ad account covers several different products, and the audience speaks two languages.

Goal

What needed to happen

Build a separate lead flow for each product, find the combinations that work, and scale them.

Strategy

The plan

Each product gets its own campaign, audiences, and offer. The two language audiences see different creatives and different messages. Budget only goes up on ad sets that have already proven themselves.

System

How the funnel works

1. Meta ads — separate for each product and language
2. Lead via instant form or WhatsApp chat
3. Auto-reply and lead qualification in WhatsApp
4. Closed deal

Execution

What was done

• Ran parallel campaigns for several products in one account — each with its own structure, audiences, and offers
• Split audiences by language — Hebrew-speaking Israelis and Russian-speaking immigrants — with different creatives and messages
• Tested formats (static, video, carousels) and offers for each product
• Built a WhatsApp funnel: lead magnet → auto-reply → lead qualification
• Scaled proven ad sets with Advantage+
• Regularly paused weak ad sets and shifted budget to what was working

Result

What came of it

• $6.73average cost per leadSource: Meta Ads account
• 3.65%CTR (click-through rate)Source: Meta Ads account

Budget, number of deals, and revenue are the client’s confidential information, so only ad metrics are shown here.

Takeaway

What the project showed

When one ad account runs several products, each needs its own campaign, audience, and offer. That way you can see which product brings in leads, and the budget goes where it actually works.