Free ad audit
Free ad account audit
I review your ads, your analytics, and what happens after the click — then show you what’s working, what’s wasting money, and what order to fix things in. Free, no strings attached.
For businesses already running Meta or TikTok ads that aren’t happy with the results — or just want a second opinion.
Symptoms
If this sounds like you
You can’t tell whether your results are any good
Your agency says everything’s fine, but it doesn’t feel that way.
You’ve already been through more than one agency
Each one started over from scratch, and nobody ever explained what the real problem was.
Spend goes up, sales don’t
The numbers in Ads Manager look fine, but it’s not showing up in revenue.
No time to dig into it yourself
You need a clear breakdown: what’s wrong, why, and what to do about it.
Why it happens
Why it’s free
Because it’s the most honest way to show you how I work — not with promises, but with concrete findings on your own ads.
You keep the review and the list of fixes whether or not we work together. You can implement them yourself, with me, or with another agency.
One more thing: ads are the most visible part of the system, so they take the blame first. The audit looks at the whole journey — and often shows the money is actually leaking on the landing page, in the form, or in how leads get followed up.
What I do
What’s included
- 01
Ad account
How your campaigns are structured, who’s seeing the ads, which ads work, what they’re optimized for, and which settings are wasting budget.
- 02
Analytics
What’s being tracked, what isn’t, and whether you can trust the numbers in your ad account.
- 03
Post-click experience
Ad-to-page message match, load speed, mobile experience, the form, and the first follow-up.
- 04
Unit economics
A target: how much you can afford per lead and per customer, based on your order value and close rate.
- 05
Ads and offer
Which ad angles you’re running, what’s missing, and how you stand out from competitors in the feed.
- 06
Plan
What to fix first, what comes next, and what to leave alone.
Deliverables
What you get
- An ad account review: what’s working and what’s wasting budget
- A map of where money leaks from click to close
- A prioritized list of changes
- A call to walk through the findings and answer questions
Format and pricing
Free
No prepayment, no obligation.
See how I work on the Approach page.
- Campaigns and budgetBudget is allocated wellOK
- Audience targetingAudiences overlap and compete with each otherrisk
- Optimization goalOptimizing for clicks, not leadsleak
- Site and formThe form is clunky on mobilerisk
- Lead follow-upLeads get a callback the next dayleak
5 areas checked2 leaks2 risks
FAQ
Frequently asked questions
What’s the catch?
There’s no catch. The audit is how we get to know each other — and how I show you how I think, using your own data. If you want to keep going afterward, we’ll talk about ongoing management. If not, the findings are yours to use.
What access do you need?
View-only access to your ad account and, if you have it, your analytics. I’ll send you a quick guide on how to set that up. I won’t change anything without your OK.
What if the problem isn’t the ads?
Then I’ll tell you. The audit is about finding the real problem, not upselling you on ad management.
How long does the audit take?
Usually 2–4 business days from the time you grant access. If you have a lot of campaigns or channels, I’ll let you know upfront.
Other services
Let’s talk about your goals
About 3 minutes. You’ll get initial ideas in my reply.