TikTok Ads
TikTok Ads that bring customers, not just views
TikTok gets you attention cheaply. Turning it into leads and sales takes videos, an offer, and tracking that all work together.
For broad-appeal products, e-commerce, local businesses, and hiring — anywhere people can make a decision after a short video.
Symptoms
If this sounds like you
Plenty of views, no leads
People watch and like the videos, but almost nobody makes it to the form or checkout.
A video burns out within a week
The first few days look great, then costs climb and you’re back to square one.
Not sure TikTok is even worth trying
It feels like it’s all teenagers and entertainment.
Your ads look like ads
Videos that look like banner ads get scrolled past in a second.
Why it happens
Why this happens
TikTok runs on attention. If the first 1–2 seconds don’t hook people, nothing else matters. And if they do, but there’s no clear next step, that attention never turns into action.
Creative fatigue hits faster here than on Meta, so one great video isn’t enough — you need a steady stream of new ideas: hooks, formats, on-screen talent, offers.
And like anywhere else, if the algorithm doesn’t know who actually bought, it learns to find the wrong people.
What I do
What’s included
- 01
Channel assessment
First, we figure out whether TikTok fits your product and price point. Sometimes the honest answer is no.
- 02
Video scripts and hooks
Short-video structure: hook, build-up, proof, call to action. Creative briefs for your team or creators.
- 03
Spark Ads and native formats
Ads that feel like content, not banners.
- 04
Fast tests
Small test budgets to validate ideas before you spend more.
- 05
TikTok Pixel and Events API
The algorithm gets accurate lead data and learns to find the right people.
- 06
Working with other channels
TikTok builds awareness, and we retarget people who’ve already seen your ads or visited your site — wherever that converts better.
Deliverables
What you get
- A clear call on whether the channel is right for your product
- A library of video scripts and hooks
- A test plan with budgets and clear stop rules
- Pixel and events — fully set up
- Weekly update and decision log
- Monthly report: leads, sales, money
Format and pricing
Pricing after a quick review of your needs
Management starts at $1,000/month in ad spend. A flat fee, or a flat fee plus a percentage of spend. Video production is extra, or your team can handle it.
See how I work on the Approach page.
FAQ
Frequently asked questions
Is TikTok only for young people?
No — the audience has been much broader for years. The real question isn’t age, it’s whether your customer makes decisions after watching a short video. A small test answers that; opinions don’t.
Who films the videos?
Your options: your team working from my briefs, UGC creators, or you. I handle the ideas, scripts, and testing — not the filming.
Can I run TikTok without Meta?
You can, but the two often work better together: TikTok builds awareness, and Meta ads retarget people who’ve already seen your video. We let the data decide.
Other services
Let’s talk about your goals
About 3 minutes. You’ll get initial ideas in my reply.